You might’ve seen or gotten hold of a business card before. It could’ve been in your local bank after setting up an account. Or at a networking event. Or during a conversation with people at a bar. Business cards are exactly what the name indicates: to introduce one’s business, profession services or company to somebody else, in order for them to potentially do business later on. Within the confines of something that’s almost the same size as your driver’s license, you want your card to showcase a professional image and give a positive impression about you or your business.
In this age when everybody’s constantly connected online, you may wonder: is it worth the effort and cost to print business cards? The answer is yes! The fact that so much is going on in the digital world means that by going offline, you bypass that chaos. You do something different from competitors. You create a tangible asset with a business card and by adding things like colours, embellishments and striking visual elements, it will make you more memorable.
With a well-made business card, you give all those conversations with people at events a better chance of success – converting them to clients or customers – by handing them a physical reminder of who you are and why they should contact you. And in terms of brand recognition, a quality business card can work wonders compared to a Twitter or Instagram page where such platforms have limits in design.
One element about a business card to first consider is the type. Your choice here has an impact on the way words, colours and images will come out when your card is finally printed. It partially influences the impression about you or your company. So it’s good to understand the main types of business cards listed below.
Standard business cards are simple yet practical. With a standard size of 90x55mm (see other size options below), this type can easily get the job done if you need a versatile business card that can suit different industries, settings or occasions.
Spot UV is one of two clear gloss types for business cards. What makes it appealing is the way it adds a shiny UV coating to a select area of the card. Think about the way a company logo or a person’s name and title can be enhanced by such coating. If you combine this Spot UV high gloss clear with a matt laminated finish, the resulting contrast will only make your business card stand out more.
This type involves a metallic foil that’s applied to the surface of a business card. You end up viewing a card that appears sleek and shiny. That’s why it’s the perfect option for business cards meant to convey premium and top-quality products or services.
Scodix is another type of business card with clear gloss. It’s also known as raised UV and delivers an attractive, premium finish when the card is finally printed. It’s this raised UV look that captures both a sense of great quality and a sense of being unique from the others. Can also be in gold or silver!
There are several other business card designs and styles to check out, and each has its own texture and distinct personality overall.
While business cards are made to fit in wallets, that’s not to say there isn’t some wiggle room for the exact dimensions. The different sizes are found below, and for your reference, consider how most ATM cards or credits cards are roughly 85x54mm in size.
Our standard sizes are:
Note that you can order a custom-fit business card if none of the sizes above best suits your card. You can also contact the printing company if you’d like other customisations such as rounded corners or an alternative shape. Normally, these would require a custom quote.
GSM, which stands for Grams per Square Metre, refers to the weight or thickness of the business card. You’re best off selecting a higher GSM if you want to produce a card that’s thicker or more rigid.
When designing and printing your cards, having content on the back side of your business card can be a good thing. Since most other business cards out there display the usual bits of information, your name and contact details, you can have a bit of fun for the other side with ‘extra’ components. Consider things like a QR code that links to your online portfolio, or maybe a testimonial from a celebrity or a well-known company you did business with. Treat that back side like a “more about me” section that sells yourself even better.
This pertains to the actual material being used to print your business card. The ones listed below are commonly available.
Typically available with a weight of 350/450gsm, this stock type does the best job for business cards that are sturdy, firm and able to show off multiple colours and graphics. If flashiness suits your brand, then select this one.
Unlike artboard coated, uncoated business cards lack the ‘sealing’ substance, which in turn makes these cards more porous. That means more ink ends up being absorbed during printing, and images or colourful elements wind up appearing softer and less crisp. However, uncoated cards are actually becoming more popular as a modern business card type with their raw paper look and feel. They are generally available in 300gsm or 350gsm.
You can go green here as this option involves 100% recycled material. It’s available in 140gsm. Alternatively, you can choose the Buffalo Board type which is also made of recycled paper, specifically brown recycled board, with a stock weight of 332gsm.
This is the finishing touch, the plastic coating on top of the print. You have a choice among Gloss, Matt and Velvet lamination. Is the ability to shine when held against light important? Then Gloss would be your best bet. Or if you want a business card that has a smooth luxurious feel and laminated similarly to most cards nowadays, Matt would be ideal. If you prefer something even softer and silkier, there’s Velvet lamination.
You probably know all the must-have details in your business card: name, job title, company name, logo and contact details including website, email address and phone number. If applicable, you also want to include a tagline or short description of your business, an office address and perhaps links to social media accounts (for certain industries). But beyond that, designing this card is about more than what you show. It matters how you show it.
The way your card looks from top to bottom, left to right should reflect the qualities of your brand, your business or services. If the work you do is typically serious, analytical or numbers based, then a more muted colour selection and font style would show that. If you offer web design services, then the card has to serve as the first piece of proof that you’ve got real creativity and an eye for detail. However, there are no actual rules at the end of the day. The only thing worth setting as a rule? Stay in the other person’s shoes and ask “Does this make me want to know more about this person/company/brand?”
Still, even before you dive into the whole designing process, step back and ask if you really think you can pull off designing your own business card. Remember that you can outsource this. You can rely on an expert with a proven track record of effective and strategic designs, someone who’s been around long enough to know what colour scheme works for a personal trainer’s card versus a wealth manager’s card. Someone who knows which font type best captures an IT company’s credibility. If you are willing to invest, seek a professional to help you come across better as a professional – through your next business card.
It’s all about excellent first impressions when you promote yourself or your company. That’s why the need for top-notch quality, printed business cards exists now, and it won’t go away anytime soon. We at The Print Company can help you with this essential marketing tool. Click here to find out how we can print the ideal business card for you.